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Sony releases Carl Zeiss Distagon 24/2 ZA SSM, 85/2.8 SAM and DT 35/1.8 SAM

July 27, 2010 - 07:48:59 PM:

Carl Zeiss Distagon 24/2 ZA SSM, DT 35/1.8 SAM and 85/2.8 SAM

Sony has today released three new fixed focal length lenses, of which one was already pre-announced at PMA 2010, and two are completely unheard of until today.

The lenses are:

The latter two lenses are clearly optimized for low price. The lens bayonet (and probably most of the rest of the lens barrel) is made of polycarbonate, and both feature the cheaper (but also noisy) SAM micro motors. Their medium speed results in very compact lenses and low weight of around 175 g. But as seen from earlier releases like the DT 30/2.8 Macro and the DT 50/1.8, this does not autimatically mean that optical quality will be reason for complaints. With such conservative designs you can still expect high image quality despite the low price.

Sony releases Carl Zeiss 24/2 ZA SSM at PMA 2010

February 22, 2010 - 01:36:14 PM:

Sony has officially announced another lens at PMA 2010, the Carl Zeiss Distagon T* 24/2 ZA SSM.

Sony announces 500/4 G SSM supertele lens

February 21, 2010 - 09:36:50 PM:

Today Sony has announced the last of the lenses previewed at PMA 2009.

500/4 G SSM

Sony releases DSLR-A450 at CES 2010

January 05, 2010 - 07:59:34 AM:

Just before the Consumer Electronics Show in Las Vegas, Sony has presented the DSLR-A450 today.

DSLR-A450
The new DSLR is basically a DSLR-A550 with just MF Check Live View and with a smaller, fixed rear display. It completes Sony's middle line of cameras. There are now two lower level lines of cameras with three models each, the A230/A330/A380 and the A450/A500/A550. The lower body comes without Quick AF Live View, the upper two bodies do have Quick AF Live View, with the top body having a higher sensor resolution.

2010 Sony Predictions

December 23, 2009 - 04:56:01 PM:

Here are my predictions for 2010.

Reviewing the 2009 predictions

December 23, 2009 - 04:55:42 PM:

About one year ago, I've made a few predictions regarding Sony's Alpha system in 2009. Now is the time to review these predictions:

New F.A.Q. entry

October 29, 2009 - 05:13:44 PM:

There's a new F.A.Q. entry titled “My camera reverts to default settings every time I turn it off. Why?”.

Sony releases 28-75/2.8 SAM and DT 30/2.8 Macro SAM

August 27, 2009 - 07:29:02 PM:

Together with the three new cameras Sony also releases two of the lenses previewed at PMA. These are:


Sony releases DSLR-A500 and DSLR-A550

August 27, 2009 - 05:00:07 PM:

Shortly after releasing three entry level DSLRs, Sony has announced another two DSLRs.

Sony α500, α550

Sony releases DSLR-A850, affordable full-frame 24 MP, 28-75/2.8 SAM

August 27, 2009 - 03:45:09 PM:

Sony DSLR-A850
Sony has released a new DSLR, the α850. It is basically a α900 with reduced shooting performance (3 fps instead of 5) and smaller viewfinder (98% instead of 100%), sold at a lower price.

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Most read news:
Sony announces six new lenses at PMA 2009 (read 4509×) | 2009 Sony Predictions (read 3121×) | Photokina Report (read 2343×) | The Carl Zeiss DT 16-80/3.5-4.5, give it a break (read 2302×) | 2010 Sony Predictions (read 2195×) | A700 Firmware v4 released (updated) (read 1640×) | The Sony Alpha 70-400/4-5.6 G SSM is now official, sort of (read 1553×) | 16-35/2.8 ZA SSM and 70-400/4-5.6 G SSM official (read 1453×) | Sony releases new DSLR cameras, lenses and flash (read 1287×) | Sony releases DSLR-A500 and DSLR-A550 (read 1168×)
Every law of nature that becomes apparent to the observer hints towards a higher law of nature that is still undiscovered.

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Selected external news

2010-07-27, Sony Press Centre Europe:

Sony expands A-Mount lens line-up for DSLR cameras with three new lenses

2010-07-14, Sony Press Centre Europe:

Sony unveils world’s first consumer interchangeable lens HD camcorder Handycam NEX-VG10E

2010-07-01, Sony Press Centre Europe:

3D update for Sony’s NEX-5/NEX-3 cameras Free firmware adds 3D Sweep Panorama shooting

2010-06-09, Sony Press Centre Europe:

More style and value by Sony for first-time DSLR users Easy-to-use DSLR-A390 and DSLR-A290 with 14.2 megapixels

2010-05-11, Sony Press Centre Europe:

DSLR picture quality that won’t weigh you down. Sony’s compact, easy to use NEX-5 and NEX-3 with interchangeable lenses and HD video

2010-04-22, Sony Press Centre Europe:

Sony’s digital imaging products scoop three prestigious TIPA Awards

2010-04-21, Adobe:

Adobe Photoshop Lightroom 2.7 (w/ A450 support)

2010-04-21, Adobe:

Camera Raw 5.7 update (w/ A450 support)

2010-04-06, Adobe Labs:

Lightroom 2.7 RC (with A450 support)

2010-04-06, Adobe Labs:

Camera Raw 5.7 RC (with A450 support)

2010-03-31, Sony Press Centre Europe:

New enhancements for Image Data Converter Free upgrade reduces high-ISO image noise

2010-02-22, Sony Press Centre Europe:

Sony highlights digital imaging strategy at PMA

2010-02-21, Sony Electronics News:

SONY highlights Alpha concept models and other new digital imaging products at PMA 2010

2010-01-05, Sony Press Centre Europe:

Sony’s new DSLR is a versatile all-round choice for step-up photographers

2009-12-18, Adobe:

Camera Raw 5.6 (final), with A500, A550, A850 support

Archive of all entries

Calendar
September 03, 2010:
Internationale Funkausstellung Berlin 2010 (until September 08, 2010)
September 10, 2010:
Alpha-Festival Berlin (until September 12, 2010)
September 21, 2010:
Photokina 2010 (until September 26, 2010)
October 28, 2010:
PhotoPlus Expo 2010 (until October 30, 2010)
January 06, 2011:
Consumer Electronics Show 2011 (until January 09, 2011)

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